Age of Dreams

Vol 2 Chapter 2239: The pace of acquisitions

Xiao Qi is not so concerned about tagged. ＠＠,

Because although it is very interesting and the future operation is very good, the tagged service group is doomed to make no big money-how much do you expect young children and middle-aged people to spend on the Internet?

Just as an investment in a benign asset, tagged is also a good choice, at least it has a good return, and if you want to sell it for profit, it will be very convenient and easy.

What really made Xiao Qi start to think about were several Internet technology companies in the United States that will grow rapidly in the future.

If you count by time, the first thing you should buy is the social networking site yammer.

The biggest feature of yammer is that it tailors a social platform specifically for each company. This social platform contains sub-projects such as chat, events, themes, voting, ideas, etc., so that the employees of the company can be free to be in it. communicate with.

However, this kind of communication is relatively closed. Each user must register with his company’s certified corporate email address, and then people from any company will be active in the company’s internal activities and cannot go to other company’s social platforms to ensure that The inside information of the company will not be leaked out.

At first glance, this kind of restriction violates the purpose of unlimited network accessibility, but this relatively closed environment is liked by many companies and their employees, as if they like it, because they can still be at work. There is a relatively free platform for chatting and consulting.

In fact, it is the same. Yammer has won the favor of 85% of the employees of Fortune 500 companies. Although the scale of users is not huge, they are not hundreds of millions at every turn, but because they are all high-level and high-income user groups, it On the contrary, it appears very distinctive and investment value.

So in June 2012. Microsoft immediately took the initiative first and took the yammer into the bag with 1.2 billion US dollars in cash.

In Xiao Qi's view, yammers are also not smart. If they persist for another year or two, they will extend their services to medium-sized enterprises throughout the world. Then the market value of yammer will directly double several times, or even more than 5 billion U.S. dollars. ——This is not an exaggeration at all. When your tens of millions of users are high-income groups, then your business value will be greatly increased, much higher than those sites with hundreds of millions of dormant accounts.

Yammer was launched online in September last year. Now the development can only be said to be reluctant. After all, big companies have encountered a financial crisis, and all the employees inside are worried about their own future, and they have no interest in yammer’s website. .

Xiao Qi never thought about starting yammer by himself. Because it was only launched in September 2008, but people had this idea before, but the company was established several years ago, and it had already applied for a patent. Others simply couldn't compete with them.

But on the other hand, there is a big advantage if you don't create it yourself, that is, when it was first created, the yammer was put in a pot. Then you can get a good company, and you can also directly get a group of excellent entrepreneurial teams. Next, just invest money, and Xiao Qi doesn't need to worry about the rest.

As for whether to continue to hold or sell after doing it, Xiao Qi's own tendency is in his hands.

Because the future users of yammer include more than 80% of the large and medium-sized companies in the world, and they have a strong calling ability and influence. Not to mention that such a company is making money. Even if it is not making money, it should be held in hand and exert subtle influences on those corporate elites.

The reason why Xiao Qi didn't buy yammer in the first time is actually very simple. That is, the people of Yammer must be made aware of the cruelty of entrepreneurship, and then Xiao Qi rescued them in their distress, so that Yammer can be completely controlled.

Otherwise, they will develop smoothly. Even if you make a big investment, Xiao Qi will not be grateful. They just think it is a very ordinary business investment.

What crisis has yammer encountered?

Of course, it was a financial crisis head-on!

The financial turmoil officially broke out in September 2008. Yammer's long-planned launch cannot be changed temporarily, so they directly confronted the financial crisis, which led to very unsatisfactory and slow development in the six months since its launch.

I can't say that they are arrogant, but they are definitely three or two kittens, and they have not even achieved one-tenth of the expected achievement.

The results are not good, but the various operating expenses are very huge, such as labor, bandwidth server leasing, various publicity and maintenance, etc. The money spent is like running water, which has already exhausted the funds they raised before.

If based on the memory of previous lives, yammer should have been struggling until the second half of this year, and then ushered in two rounds of angel investment, this will be able to sustain, and as the impact of the financial crisis in the United States subsides, it slowly develops and grows. stand up.

Of course, Xiao Qi would not let this title of savior be taken by others, so after discussing the investment of tagged with Tang Mingxiang, he was going to commission Citibank to negotiate with Yammer, and strive to eat all Yammer in one go.

Doing business in the United States... No, it should be said that doing business all over the world, a middleman, or a broker, is very important.

For example, in the previous shoe website, Amazon wanted to acquire it in the past, but the two parties had no success after two years of negotiation. In the end, Goldman Sachs coordinated in the middle, and the business was negotiated within a few months.

This shows how important a suitable intermediary is.

It can be responsible for coordinating the interests of both parties, finding a suitable balance among the requirements of both parties, and then allowing both parties to accept it, thereby reaching a deal negotiation.

Especially for a Chinese like Xiao Qi, unless he founded a company by himself, such as a few Internet companies he and Hoffman are doing, or he changes to acquire a company in the United States, he has no advantage at all, and it can even be said. I don't know the doorway inside at all.

But it's different with an intermediary. Xiao Qi doesn't need to worry about what's inside. Just give money to get it, and there is no trouble. All traps are removed by the intermediary. This is also their professional ethics.

That's why Xiao Qi can acquire, acquire imax, acquire skype, acquire, acquire Marvel... and so on.

As a very traditional Chinese, Xiao Qi has never felt that money is important. The most important thing is the wealth that can be seen by people in a down-to-earth manner.

For example, a company that can develop for hundreds of years, such as huge land resources, such as a bank with strong cohesion capabilities.

Therefore, even if the cost of acquiring these companies is very high, even the intermediary fees paid are very high, Xiao Qi has never frowned.

What's more, the young man now has a cash flow of more than 160 billion U.S. dollars, which is enough for Xiao Qi to buy many valuable companies.

The cost of acquiring yammer is up to 200 million US dollars, which is not a big business at all.

Of course, as a reincarnated person, Xiao Qi spends a lot of money to buy stocks in high-value companies, which is obviously not his advantage.

The biggest advantage of young people is that they can find companies that have just been established or have not yet been established, but have great development prospects, and then get the benefits of their development and growth.

Only in this way is a real winner in life, and it is also very fun to develop.

Watching a company grow from small to large in one's own hands, and finally become a well-known company in the world, this sense of accomplishment cannot be given by money.

After yammer, a creative concept that Xiao Qi wanted to implement was the famous square.

You may be a little stranger to the square company, but if you call it the Lakala of the United States, you may be familiar with it.

The earliest prototype of the mobile phone card swiping device that was inserted into the earphone jack of the mobile phone released by Lakala was the square-its product and company are called this.

With square, a mobile card reader product, square has directly become a star company with a valuation of more than US$5 billion.

Some financial analysis companies even predict that if it goes public, it will quickly reach a market value of more than 10 billion U.S. dollars.

The initial company of the square company was established in 2008, but at this time they were not called square. The company will officially change its name to square after the square product is formed.

As for what they were called before, Xiao Qi didn't know, and there was no need to know.

Xiao Qi only needs to know that in February 2009, square had not yet been developed~www.wuxiaspot.com~ They would not formally develop and finalize it until 2011, and square only began to be sold in the Apple store at that time, which is enough. Up.

Xiao Qi did not intend to acquire this company.

Since square has not been developed yet, Xiao Qi himself explained the mature concept of square and asked Hoffman to find a group of suitable experts in Silicon Valley to quickly develop this product. Then square belongs to Xiao Qi’s asset. .

In the creative market, whoever is one step ahead has the first opportunity.

What's more, the original square company will not have a preliminary model in the second half of the year until it digs people from Apple this year.

Xiao Qi invented it a few months in advance, so how could it not be regarded as stealing? (To be continued...)

ps: Some brothers said that Qi Shao and his wives have acquired too many companies, but look at these big companies, Apple, Google, Ali, Tencent, which one is not buying companies every year? Didn't Rebs also say that he is planning to buy shares in 100 companies? Are they stupid? This is about the big layout of the future! u