Age of Dreams

Vol 2 Chapter 2737: Busy birdie

When the Spring Festival comes, some people will be especially busy, and some people will be especially busy.

For example, Xiaoniao.com is now in the busiest period of the year.

It is not only because the production of several variety shows must be paid close attention to, not only because the "Lancang River on the Bite of the Tongue" has to be completed, but also because there is a big project starting last year-"Network Spring Festival Gala"!

Last year's Internet Spring Festival Gala, I did six games in one go. It can be said that the games were wonderful and won the praise of countless audiences.

After the entire six games, the network and Xiaoniao TV have watched more than 100 million people in total, and after repeated watching, at least 200 million people have watched it. This has become a major event in the online video industry.

But don’t look at the six Internet Spring Festival Gala, but there are still many shortcomings, and in terms of cost and profit, it is completely disproportionate, with a loss of as much as 300 million yuan, which is a loss for Xiaoniao.com. recording.

The audience put forward a lot of opinions on this, but the overall situation is optimistic. At the same time, in such a close to a year, people often call on Xiaoniao.com to hold another online Spring Festival Gala this year.

However, the inside of Xiaoniao.com, that is, the entire network Spring Festival Gala program group last year, has already put forward its own professional opinions after the completion of the six network Spring Festival Gala.

First, it is too wasteful to hold six online Spring Festival Gala. Many programs feel like repetition and waste.

Second, the cost of the Internet Spring Festival Gala is too high. You should invite more second- and third-tier stars to find more interesting points in the show, instead of just stacking up stars.

Third, it's best to change the live broadcast on Xiaoniao.com to paid viewing, even if it costs 5 yuan per game, it can reduce losses and increase the enthusiasm of the program group.

fourth,…

Okay. Seven or eight babbles spilled out, making Shen Wuyan nod and shook his head with a wry smile.

The internal competition of Xiaoniao.com is actually very fierce now.

Which group of programs are the most popular. Earn the most advertising fees and attract the most popularity. These are the criteria for the selection of half-year awards and year-end awards, and they are also the criteria for judging whether future major productions can give you this program group.

For example, the "Bite of the Tongue" program group is one of the trump cards of Xiaoniao.com. The allocation of funds and the freedom of the project have always been guaranteed. The people who work in it are paid high and they are not annoyed at work. Suffering, although most of the year is drifting away. But there is no hard experience.

There are also "The Voice of China", "If You Are the One", "The Year Show", "The Wall Is Coming", "I Am a Singer", other documentary film crews, etc., which are also highly profitable and well paid.

The most powerful is "China Talent Show". Although this show is not the best in China, it suddenly became the trump card among the trump cards of Xiaoniao.com due to their super high copyright income overseas. It is said that the red envelopes of their project team last year were at least tens of thousands, which is really envious!

The rookie "Run, Brother" project team, they are not very profitable now, but this is a star reality show that combines celebrities, games, tearing ratios, fun, hilarious... and so on. But it has won huge attention, especially in the class of young people and white-collar workers, it has gained a lot of fans.

That's why. When Xiao Qi was in Hong Kong some time ago, he also heard that Xiaoniao.com was already producing a special sp movie version of "Run, Brother" program, which was taken to the cinema to play.

Xiao Qi, who knows the huge attention of "Where is Dad" in his previous life, was reborn before the movie version of "Where is Dad" released, but now he is looking forward to what kind of box office results they will get.

If the box office results are very good, then "Run, Brother" will get more investment and rewards, and everyone will naturally receive both fame and fortune.

If it doesn't work. Then "Run, Brother" should be reviewed.

of course. Shen Wuyan was still very supportive of this. Not only did she ask Qiao Guoer for 500 screens. In addition, it also contacted the Baoyu Group and the city theaters in second and third tier cities, and finally found more than 700 screens, reaching the scale of 1,300 screens, becoming the fourth most screened film during the Spring Festival schedule.

This is also thanks to the full cooperation between Xiaoniao.com and many provincial-level TV stations, and they will naturally get a lot of films if they are coordinated by the locals.

In particular, the co-broadcasting party of "Run, Brother", Anhui Satellite TV, has coordinated more than 100 screens.

Although many people in the industry think that this is a trifling matter for Xiaoniao.com, audiences in small and medium-sized cities have expressed a strong desire to watch movies. This is why there are so many cinema chains in small and medium-sized cities.

Back to internal competition.

A variety show group actually wants to find a way to make money and earn fame in the movie. Isn't this a performance of fierce competition?

The Internet Spring Festival Gala is in such an atmosphere.

Therefore, in order to be more successful, the opinions they put forward are reasonable.

However, Shen Wuyan certainly has his own ideas.

First of all, with regard to the issue of reducing the number of games on the Internet Spring Festival Gala, Shen Wuyan also felt that it should be done. Six games in a row are really unnecessary, so two or three games are enough.

Not only can you save costs, but you can also show the best programs, so you don't have to choose so many programs to make up the number.

At the same time, it is not played every day, and it can also arouse people's interest in watching.

On the second point of cost, in order to save costs, please invite second- and third-tier starlets. This is completely turning the cart before the horse.

Xiaoniao.com’s online Spring Festival Gala is definitely not just for a show or a gimmick, but for truly entering the holiday party market most valued by the Chinese, and becoming the top ten or even the top five Spring Festival Gala in China in the future.

Let me say a little bit more, that is, Xiaoniao.com will also rely on the Spring Festival Gala to attract more users and let them install Xiaoniao TV and become a monthly paying user of Xiaoniao TV.

If you want to achieve such results, what you must do is to make the Internet Spring Festival Evening more famous.

How to be famous?

The best way both at home and abroad is to keep inviting big stars and keep producing excellent programs.

And all this is inevitable to spend a lot of money to spend, at least three to five years, to have some effect, seven or eight years, to become the habit of the audience.

Of course, not all effects can be seen until 3578.

The installation volume of Xiaoniao tv surged by 600,000 after the Spring Festival, which is the greatest affirmation of the Internet Spring Festival Gala.

So far, Xiaoniao TV has 6 million paying subscribers, which is almost the number of households installing cable TV in a small province.

When Xiaoniao TV reaches 20 million households, it will be considered a real success.

Therefore, in order to achieve this goal, it is necessary to burn money. The celebrities who should be invited must still be invited. At the same time, the most interesting folk programs must also be unearthed.

On the third point of charge, Shen Wuyan directly rejected it without even thinking about it.

If you want to say that it is the latest European and American movies and Chinese movies released by Zhenger Bajing, it does not matter if you spend money to watch it on the Internet, but this kind of variety show has to spend money to watch, it is purely uncomfortable for yourself.

The word-of-mouth of Xiaoniao.com is very good. If this happens, all the previous word-of-mouth will be ruined!

…

After determining the basic style, Xiaoniao.com started to be active as early as three months ago.

Why choose this time?

Because in October, basically the first round of the Spring Festival Gala was eliminated, and Xiaoniao.com now invites stars, so there is basically no need to worry about conflicts with the Spring Festival Gala.

The time left for my selection is also more appropriate. After all, three months of preparation and rehearsal are enough.

This year Xiaoniao.com still did some research activities in advance. Regarding last year’s Spring Festival Internet Spring Festival Gala, what are the good points, who impressed you the most, and what types of programs do you want to see again... Wait, online survey Compared with print media and TV media, it is much faster and more detailed, and you can know the audience's preferences in a month or two.

Based on this list, combined with the planning of the director group of the program group, and finally handed over to Shen Wuyan for review, basically determine the content of this year's Internet Spring Festival Gala.

With the success of last year, it attracted 100 million people to watch. Even the popular first-class celebrities dare not underestimate the ratings, let alone the stars of Hong Kong and Taiwan that have gradually sunk down. They are receiving invitations. After that, basically they came to talk in a face-saving manner.

There is also the folk art category in China. The top ten types of programs of the Internet Spring Festival Gala last year all received 10-50 million rewards and subsidies from Xiaoniao. This amount of money is not too much for the country, but it is also given anyway. With some support from them, they have more confidence in passing on their skills. UU reading www.uukanshu. com

For such interesting and fun programs with profound historical background, Xiaoniao.com also emphatically invites them.

Even if we don’t like too many people, the category that allows us to remember the superb skills of our ancestors should also be inherited and promoted.

By now, basically the third dress rehearsal is over.

The three online Spring Festival Gala, each with a 4-hour program schedule, everyone who has watched it said it was good.

Not only does the quality of the program have gone up to a new level, but the rhythm of the Internet Spring Festival Gala is better controlled, so that the progress will be made year by year, and the audience will be more attracted to watch.

In fact, after New Year's Day, when some programs were circulated, they have already attracted the attention of some viewers.

During this period of time, the number of users who applied for the installation of Xiaoniao tv increased significantly.

Traditional people, after all, still prefer to watch TV than to watch live webcasts! (To be continued.)