Age of Dreams

Chapter 479: Creativity is the life of advertising

Xiao Qi didn't talk nonsense.

There are too many great abilities on the Internet. One of them, probably too idle to do anything, compiled a "History of Advertising Development in China over the Years" in 2012 and published it on the Internet.

Among them, he used a large amount of data to prove that 10% of the advertisements in the thirty-three years after the opening of the statistical reform. 10% came from the unified global strategic advertisements of large foreign companies, 5% came from the production of commissioned foreign advertising companies, and 25% came from the sources. Yu Chuangxin, the remaining 60%, all come from foreign advertising plagiarism and patchwork.

The domestic advertising environment is surprisingly bad, and I want horses to run without feeding them grass.

Most of the company’s clients have low cost, urgent time, and so many requirements, so that advertisers simply copy from foreign advertisements, or piece together a piece of editing, even if they pass the test, there is no foreign concept of excellent advertising to win.

Of course, this is also related to the lack of strict legal supervision and insufficient protection of intellectual and creative property rights.

If you really create a good advertisement by yourself, any upgraded version, fan version, wing version, etc. will appear immediately. After the idea is stinky, everyone rushes away again and looks for new goals.

It sounds like a Hong Kong movie, but didn’t it end up on plagiarism and rough fabrication?

Ok.

Don't go too far with the topic, Yu Shanshan can understand what Xiao Qi said.

Although she thinks Xiao Qi is a bit extreme, it is undeniable that the quality of advertisements made by well-known foreign advertising companies is indeed very high.

Take a simple example. Every year, the Olay girl is full of novelty and beautiful. It has become the standard for actresses to evaluate their status.

Look for a few domestic advertisements that are sustainable. Take a look at the high-rated ones?

"European and American people are okay, why are you looking for South Korea and Japan?" Yu Shanshan pursed her lips, especially sexy. "Can China not compare to Europe and the United States, or even South Korea and Japan?"

Xiao Qi looked itchy. Just be a little more courageous, and stretched out her hand to embrace the slender willow waist of Meirener: "Sister Shanshan, let me tell you, South Korea and Japan have always been the highest-end consumer markets in Asia, and their combined population is almost 200 million. Consumption. The ability is even better than that of the United States. If we want to enter this market, although we don’t have to use their own celebrities, only our own advertising companies can understand our culture better. Let our people shoot, but instead The effect will be bad."

There is one thing that the young man didn't say, that is his understanding of Orientals. The advertising agencies in Korea and Japan, especially in Japan, are absolutely outstanding.

Regardless of the degree of innovation in the concept and the exquisiteness of the pictures, many Japanese advertisements have reached world-class levels, just like their cars and electronics.

Sometimes he really couldn't figure it out, and he clearly created the Chinese nation with five thousand years of glory. How could they be dragged down so much by others in just two to three hundred years, even South Korea and Japan, far surpassing us in many ways, it is a bit ashamed of our ancestors.

Yu Shanshan pretended to be unaware of the teenager's advantage and put her magic hand on her willow waist, but her face was flushed, "Well, I can't tell you, just wait for two o'clock. You first Take a look at their information. I asked six of them to come over at 2:30 to discuss it first, and only the six of them."

Xiao Qi watched as she was about to get up and leave, and quickly pretended to be in pain: "Oh, I may be tired these days. I have a little waist pain. If someone with a good heart can give me a massage so that I can read the information comfortably, then It's even better."

The tall and **** beauty rolled her eyes, and touched Xiao Qi's chest with her slender hand. "I have never seen you such a fake public aid. It's no wonder that you are paid such a high salary. It turns out that apart from the exhaustion at work, , You have to act as your personal nanny!"

Teenagers are usually not so casual, but this Northeast Ocean Horse is so attractive that even Xiao Qi can't help but want to get closer to her.

The last time Yu Shanshan was drunk, Yu Shanshan and Xiao Qi almost got out of the bed. The relationship between the two was already very ambiguous. Coupled with a ray of love in her heart, Yu Shanshan naturally did not refuse Xiao Qi's unreasonable request. With two sentences, he instructed Xiao Qi to lie down on the bed, kneel on the side, and gently massage him.

While enjoying the beauty of the massage, while smelling the elegant fragrance of Yu Shanshan, Xiao Qiduan was very comfortable, and when he looked at the information he needed, he concentrated a lot.

Looking at it, Xiao Qi laughed, "Sister Shanshan, your bank background has not changed. Why is the first batch obviously weaker than the second batch? For example, the one from the United States that is coming today. OBF is only the twelfth in the United States, but TKQ on your second list is ranked second!"

"It's almost all right. I saw OBF's performance, but it lags behind TKQ in the world, and it is still very strong in the United States. This year, Nokia's advertising in North America is not all they are shooting? It is very suitable for our company. , The price is 20% cheaper than TKQ!" Yu Shanshan replied bluntly.

Xiao Qi didn't realize that she laughed. This Meiren'er sister is really good at managing her family, not like the public relations department, but rather like the finance department.

He explained with a smile: "Our products, in more respects, must have a global fit. Moreover, TKQ is very well-known in the Americas. Don’t forget, as far as the information you wrote above, they still agree with you. Media cross-shareholding! If we choose TKQ, there will definitely be more opportunities for publicity, right?"

"Nonsense, you choose good advertising time and advertising location. Those are all wasted money. With less money, is your relationship useful?" The tall and **** beauty said angrily, and simply stayed on the waist of the teenager. Another pinch.

"Oh……"

Xiao Qi shivered in pain~www.wuxiaspot.com~ Turning around, he deliberately scolded a few words in a righteous manner, but he saw the attitude of the Ocean Horse bending over to work.

Nothing else, the key is that this way, the big Yangma’s crisp **** are exposed, with a piece of white flowers. If the BRA is not too tight, maybe you can still see the deep ditch. Two cherries.

So beautiful!

Xiao Qi swallowed his saliva, his eyes motionless.

Yu Shanshan was inexplicable, but following Xiao Qi's eyes, she looked at her body, and she was immediately red as an apple. She covered her **** with one hand, and punched it without thinking about it.

The boy was prepared this time, how could she succeed.

Grabbing one side easily, Xiao Qi put Yu Shanshan in his arms, and then pressed it down hard, pressing the struggling beauty under him. (To be continued. If you like this work, you are welcome to come to the starting point (m) to vote for recommendation votes and monthly tickets. Your support is my biggest motivation. For mobile phone users, please go to m to read.)