NovelsAlex Chapter 195 Fatalism
Chapter 195 Fatalism
Chapter 195 Fatalism
The e-commerce business department, referred to as e-commerce, is the department in charge of the website and APP in the company. It is the source of customer diversion and is closely related to the work of the customer operation department.
Yanxi's company started e-commerce construction quite late, and previously focused on the construction of offline stores.
In recent years, with the popularity of smart phones, the company has adjusted its strategic policy and spent a lot of money in this area, with an annual investment of eight or nine figures.
Sectors that should theoretically be particularly important are struggling in practice.
The problem lies in the positioning of the department.
The company's marketing is divided into two parts, one is the product line, and the other is the channel.
E-commerce can sell everything, and they are selling everything. They even learned from their peers and developed some new online products, making it very much like a product department.
But the original several product line departments didn't recognize it at all.
In their eyes, only after the most rigorous calculation and design can a product be developed, instead of changing a gimmick name or packaging the original scattered product combinations, it can be called product development. .
The established product line department has more or less discriminated against e-commerce.
If it is not a product line, then it is a channel.
The original channel department did not deny the channel attributes of e-commerce, but it was not very suitable because of the competition in the business sector.
More things are sold online, and less offline.
The cake is only that big, and no one is happy that there is an extra department to dig out their own cake.
While running on each other, they bargained for each other.
If you dare to give a customer a [-]% discount, I will give the agent a commission of [-] points, and no one will accept it.
It is normal for large companies to have internal conflicts, creating some internal and external competitive pressures, so that the leaders of e-commerce companies will not sit too comfortably.
People can't be too comfortable, especially leaders can't be too comfortable, born in sorrow and die in peace.
A newly born department always encounters many setbacks.
In addition to the prejudice against e-commerce in various departments of the head office, the dissatisfaction of each branch center has also emerged.
The reason is simple, e-commerce has also grabbed their cake.
There have been similar fights in the sports lottery before. At that time, the sports lottery was stationed in Taobao, and ordinary people could buy it directly without leaving home. It is very convenient to redeem the rewards in seconds.
For a time, the original lottery betting stations across the country became empty, and people no longer chose to buy tickets offline, which led to great opinions at each point of sale.
But these sales outlets have spent real money to join, and they all point to making money to support their families. Cutting off people's wealth is like killing their parents.
Not long after, the lottery function on Taobao was forced to go offline.
Bad money can sometimes successfully drive out good money.
As a new department, e-commerce has to compete with various departments at the top, and with the provincial sub-centers at the bottom, almost surviving in the narrow gap.
The company leaders did not stand idly by, but completely delegated power, allowing e-commerce companies to have their own human resources department, the power to set up their own secondary departments, and their own central version of the contract.
It's like a subsidiary company.
Even e-commerce companies feel that they are a subsidiary company, and they are arrogant and hostile to people in other departments in every meeting.
It's three o'clock, and Yanxi has to go to the battle.
The meeting was held in the large conference room, and many people came from both sides.
All staff from the Customer Operations Department were present.
For e-commerce, two second-level departments came, with more than a dozen people, sitting in two rows.
In terms of the number of people, this battle scene is much more spectacular than the one led by President Li of the Imperial Capital Sub-center.
It took more than ten minutes for the introduction of the participants at the beginning.
Yanxi felt dizzy when he heard the names that were confusing, hard to remember, and similar.
The two secondary departments on the opposite side are the data management department and the event planning department.
The data management department, as the name suggests, is the department that manages website and APP customer data, and the wheel level can be regarded as a department.
Their leader was a slightly fat lady with a blessed double chin. Her surname was Zhou, and everyone called her Zhou Chu.
The event planning department is responsible for arranging preferential activities, customer interaction, point redemption and other work content.
They came with a male leader, surnamed Huang, everyone called him Huang Chu.
Zhou Chu clicked on the PPT and gave a round of introduction of last year's marketing data.
The two most critical data are 6000 million e-commerce binding customers and [-] daily active users.
From these two data, it can be seen that the customer base of e-commerce is low and the increase is small, and most of the customers are still sleepy.
Although the performance of the data is mediocre, Zhou Chu is very proud and constantly emphasizes the value and significance of this batch of data.
In addition to these indicator data, she also introduced the latest buried points of the website and APP.
The so-called buried point is to set codes that can capture customer behavior on the pages that customers browse, and obtain customer operations such as clicking, zooming in, dragging, closing, etc., and analyze the complete trajectory of customer browsing operations, so as to find marketing breakpoints or hot spots .
After listening to her introduction, Pang Chu put down the pen in his hand, and clapped his hands very excitedly: "Oh, Zhou Chu's crude oil reserves are getting more and more sufficient now, and he will probably become the company's oil tycoon soon."
He used crude oil and oil to describe the value of the data resources in Zhou Chu's hands.
A picture of her wearing the white robe of a Dubai aristocrat and throwing money standing on the 160th floor of the Burj Khalifa appeared in Yanxi's head.
Zhou Chu was very happy to hear this compliment, and proudly turned the diamond ring on his hand, it was really dazzling.
Pang Chu went on to say: "Our language department was dug from the data operation department, and we are half of your peers. I hope that we can cooperate tacitly in the use of data in the future."
Hearing this, Zhou Chu suddenly put away the smile just now, brushed back the hair around his ears, folded his hands on his chest, looked at Pang Chu and said: "We have also recruited a few talented students who understand data modeling recently. The data analysis and prediction can be handled without hard work.”
That's great, Yanxi didn't want to get involved in the first place, he hasn't lived enough to fish.
But Pang Chu didn't think so. He had a kind face on his face, but he had already made up his mind to eat that piece of money.
Without these intimate behavior data of customers, it is wishful thinking to do a good job in customer operations.
He leaned forward, drew casually on the notebook with a pen, and sincerely said to Zhou Chu: "Oh, Zhou Chu, you do your modeling, we do our analysis, there is no conflict, We work together, with more people and more strength, so that we can fully tap the value of the company's data, don't you think?"
He used a word-company data-this word expresses very clearly that these customer data are the public assets of the company, not belonging to a certain department, and they have no power to monopolize them.
"I don't know what analysis the Customer Operations Office intends to use these numbers for? Can you tell me about it, and let's learn it too." Zhou Chu tightened his grip on copying.
Yanxi could understand her body language.
Copying hands generally means that the person is guarded or resistant, in other words, it means disapproval, acceptance, or compromise.
Pang Chu cheerfully turned his head to look at him, as if waiting for his response.
In fact, no matter what the response is, it is difficult to impress the woman in front of him, let alone he is completely unprepared, and it is even more difficult to perform on the spot.
Hanhan tilted his head slightly, looked at Yanxi from afar, clenched his fists, and softly called Brother Yan to come on.
His ears were pierced, and he heard the sound of cheering up clearly.
Don't lose face to the school, don't lose face to Hanhan, he insisted on it.
"Zhou Chu, have you watched "Western World"?" He asked back.
"Sorry, I don't watch bloody and violent porn."
She seemed to have inadvertently exposed some incredible information.
Yan Xi smiled, and calmly explained: ""Western World" is pornographic and bloody on the surface, but the core is fatalism.
Understanding fatalism from a scientific point of view is actually calculability.
Everything is calculable and predictable.
The robot in the TV series thinks that he has awakened, that he has got rid of the shackles of the designer, and that he has gained freedom.
As a result, when the manager took out the lines panel, he realized that every word he wanted to say had already been determined, and he was just playing the role of an awakened robot robot.
So the point I want to express is…”
He paused intentionally, and saw that Zhou Chu's hands loosened a little, and then continued: "We can do real-time analysis of streaming data, Streaming Data Realtime Analysis, to accurately understand the next move of the customer, and directly give him something you want."
Zhou Chu put down his copying hands, kept rubbing her diamond ring back and forth, rolled his eyes a few times, clicked his tongue, and asked, "How did you do it?"
In fact, the technology of streaming data analysis has long been mature. Toutiao and Douyin have been used for many years, and similar products are continuously pushed based on the content they just watched. This method is very popular among customers.
"Zhou Chu, I want to inquire about the core technology before we cooperate. I'm afraid it won't be a white wolf with empty gloves, right?" Yanxi put on airs.
But the real reason is that he hasn't figured out how to write it down yet.
(End of this chapter)